Hiring
I'm a hands-on digital marketing leader with deep domain experience in B2B SaaS. I'm based near London and available for hire on a retainer or project basis.
Not only is Luke an extremely talented Marketing Director, he is without doubt one of the best bosses that I have worked for over my 25+ years in business. He always takes the time to explain exactly what is required from his team but isn't frightened to roll up his sleeves and get stuck in - whenever and wherever necessary."
Freelance B2B Tech Content Creator
"It is not an exaggeration to say that everyone loves working with Luke, from senior leaders to anyone on the org chart!
He is an exceptional leader, highly supportive, and driven in his approach toward continuous improvement."
Demand Generation Lead Marketer
"Luke's knowledge as a marketing leader is very much well-rounded. He understands the different areas within marketing such as the campaign and event planning side, content marketing, and marketing operations/digital marketing and can bring these altogether to create a marketing plan that's proven to work."
Marketing Operations | 9x Salesforce Certified
I'm also experienced in leading in-house and agency teams, building martech stacks, and optimizing multi-channel funnels to drive revenue growth in fast-paced startup and scale-up environments.
The majority of my experience is based around creating brand awareness and lead generation for enterprise financial clients. I've worked in complex b2b industries such as AML (Anti Money Laundering), KYC (Know Your Customer), fund management and fund accounting, targeting senior buyers in different jurisdictions, globally. I can help nurture opportunities through long and often complex sales cycles, assisting sales teams and dealing with multiple stakeholders.
A fractional Head of Marketing is a senior marketing leader who delivers strategic direction and hands-on guidance on a part-time basis, giving businesses expert leadership, planning, and execution without the cost of a full-time hire.
I typically charge around £500/day on a fractional basis, though I’m flexible depending on scope and engagement. Get in touch to let me know what you're looking for.
I live in Essex, so I've been commuting into London for many years. I generally operate on a hybrid model, with some office time for face-to-face meetings and collaboration, and the rest from my home office. I'm also used to working with US clients on a remote basis.
Many tech startups need fractional marketing assistance in the early days (e.g. pre-seed/seed) with a view to hiring a full-time role in the longer term. Full-time hires take time and money, so fractional roles can help to rapidly fill gaps without 3-month notice periods and other complications.
I have a great network of trusted consultants, agencies and freelancers for anything from content to SEO to video animation. But I'm also used to working with established resources and within budget restraints.
I certainly am. However, I believe in a more measured, pragmatic approach where select tools and processes can help. I don't believe AI is a panacea to solve all and everything, and I still believe the human touch will be more successful in marketing (and sales!).
